October 14, 2020

Former PUMA, Tommy Hilfiger and Value Retail Senior Exec Kay Niehaus joins NOAA PARTNERS Growth & Evolution Architects

NNOAA PARTNERS Growth & Evolution Architects is delighted to announce the appointment of Kay Niehaus as Senior Consultant. Kay joins a team of international growth & evolution architects who navigate businesses through the era of digital change with outstanding implementation specialists. NOAA PARTNERS deliver strategy, execution & resources for innovation, transformation, and sustainable growth.

Kay is an internationally renowned senior executive in the global Retail, Fashion & Luxury, and Real Estate industry. He brings an exceptional track record in global expansion, growth strategy, profitability improvement, and commercial transformation. His previous positions include 7 years as Vice President Global Retail at PUMA AG, where he led the global retail division into the profit zone, successfully implemented a global market launch strategy for retail and online and managed the change program “think retail’ through all global divisions of the company. Apart from his in-depth experience in the retail and fashion & luxury industry, Kay is a highly recognised expert in the fields of sustainable construction and property management and the future of urban living.

On joining NOAA PARTNERS, Kay says
I am honored and I feel very proud that NOAA PARTNERS asked me to join their team. I believe in new ways of working, fresh and experienced minds, new concepts and modern attitudes. Our personal and professional values are equal. NOAA PARTNERS allows me to kind of include my new platform, ‘NYHUUS next level’ living, where we develop strategies and concepts for living infrastructures. I like strong communities moving and inspiration.
Christian Massmann, Co-founder and Managing Partner of NOAA PARTNERS said
I am delighted that Kay is joining our team. Kay and NOAA PARTNERS are a perfect match. We design strategy and provide outstanding experts for the most pressing challenges businesses are facing today: How to successfully evolve in the digital age and how to achieve sustainability. Kay is a highly innovative and brilliant mind with 20+ years of premium management experience in some of the world’s most digitized and competitive industries. Our Expert on Demand Community consists of top consultants, interim managers and implementation specialists in the essential digital disciplines. Our experts have a proven track record of managing innovation, transformation and sustainable growth in practice, not in theory.

NOAA PARTNERS are growth & evolution architects who navigate businesses through the era of digital change with outstanding implementation specialists. Based in the UK, Nordics and the DACH region, we deliver strategy, execution & resources for innovation, transformation, and sustainable growth. Our Experts on Demand have successfully executed what others only talk about. Our team consists of digital experts who WALK the TALK and support businesses with practical know-how at eye level. From entrepreneur to entrepreneur.

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