April 13, 2021

Ulrike Schalkowski and Kay Niehaus are building the NOAA Retail Practice

NOAA PARTNERS Growth & Evolution Architects is pleased to announce the establishment of the Retail Practice. The high-profile additions are absolute experts and successful managers with outstanding careers. For the retail industry, which is in the midst of a challenging transformation phase, the growth and evolution specialists Ulrike Schalkowski and Kay Niehaus are the right contacts.

With Ulrike Schalkowski a proven expert in the luxury lifestyle and commercial retail segment joins NOAA PARTNERS. The long-standing managing director and leader stands for significant success in turnaround strategies of numerous department stores (Karstadt) as well as for sustainable growth and transformation processes in shopping malls (Value Retail Germany – Wertheim Village) and the renowned Kaufhaus des Westens (KaDeWe Berlin).

Kay Niehaus strengthens NOAA with his background as international Business Director / Vice President with proven success in building and implementing new structures in such renowned companies as Ralph Lauren, Tommy Hilfiger, PUMA and Value Retail. With over 30 years of experience in wholesale, retail, brand marketing, consumer marketing and real estate development, he has made a name for himself as a specialist in difficult business and growth phases.

The Retail Practice is led by Partner Steffen Jordan and focuses primarily on advising medium-sized retail companies in the Fashion, Home&Living, Sports, Beauty & Lifestyle segments.
“Digitisation and changing consumer behaviour of almost all generations pose great challenges but also opportunities for the retail sector. With Ulrike Schalkowski and Kay Niehaus, we have on the one hand the restructuring experts who carry out the analysis process like the NOAA Healthcheck. In parallel, both have always focused on shaping future viability through more efficient organisations, new business models and innovative customer approaches together with the companies.”


NOAA PARTNERS are growth and evolution architects with a network of experts offering long-standing expertise in management and implementation in the relevant competencies of core digital themes. Based in the UK, Denmark and the DACH region, we are the sparring partner for a holistic view and identification of challenges, delivering strategy, implementation and resources. Our expertise and ability to personally identify with our clients’ problems enable us to work together to translate the necessary changes in the process of growth and evolution into viable and sustainable solutions.

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